Daccanomics
One of the difficult parts of running an online business or blog is to reach out to potential customers. With millions of content floating on the internet, it is getting harder for businesses to get exposure. Yet there are websites and blogs that are generating a lot of traffic every day.
So how are they reaching out to their readers?
If you have been surfing the internet for a while, you might have come across something called “web push notification” or simply “Push Notification”. It is a popup that you might often see on news sites or blogs that says –
“Do you want to enable desktop notifications?”
Here I have discussed everything you need to know about push notification services and have listed the best push notification service providers. Before we begin, let us understand what is push notification.
What is Push Notification
Push notifications are a message that appears on your mobile devices or web browser from a certain app or website that you have granted permission. You will only receive notifications once you click ‘allow’. After you allow to see notifications you will start getting popups once in a while, whether or not you are using that app or website at that time.
To simply put it, it is a communication system between users and publishers. Push notification is the fastest way to deliver your new content to your users. Web push notifications help you to reach out to your audience within seconds with an automated message sent by an app or website without opening it. Its primary objective is to increase engagement and turn website visitors into subscribers.
Push notifications are primarily used to –
- Send updates to website visitors
- Turn visitors into subscriber
- Inform readers about a new post
- Promote offers
- Conduct an Online Survey
- Target the right audience
- Increase Conversion
- Send news alert
Top Push Notification Services For WordPress
Here I’ve listed the top push notification services, especially for WordPress. These services are very user-friendly and provide all the services for smooth functioning. All these web push notification services have essential tools to track engagement and increase conversion rates.
Here are the top 5 push notification services for WordPress –
1. SendPulse – Best Web Push Notification Service
SendPulse is by far the best push notification service for WordPress. With some brilliant features, SendPulse has become the most preferred web push notification service for bloggers and online marketers.
SendPulse provides services like Email Marketing, Web Push Notifications, SMS, and SMTP service. You can also create a chatbot for Facebook and telegram using this platform.
You can connect with your audience through multiple platforms and turn your daily website visitors into subscribers.
SendPulse is very easy to use and it provides a complete marketing solution to online businesses and blogs. It is very easy to integrate with other platforms. Sendpulse highlights some important features that include – Drag and Drop builder, Readymade templates, personalized emails, A/B testing, Reporting, Subscriptions forms, targeted emails, API, and Adaptive design.
Email Campaign Feature
What makes SendPulse better than other marketing tools is its Email Campaign feature. It ensures high email open rates and conversion because of the automation flow and email verifier. You can follow up on unopened emails by resending an email with a new subject line to your subscribers who have not opened your previous email.
You can also send targeted emails to your customers based on demographics, gender, age, personal interests, and engagement rates. With its A/B testing, you can send different versions of emails to your subscribers and see which template works best for you and create a more effective campaign.
The best part about the SendPulse Email Campaign is its automated personalization. You can create email templates by adding subscribers’ personal data as variables.
SMS Service
Reach out to your customers worldwide using the SendPulse SMS service. With SendPulse you can send instant custom SMS to all your users. If you are running an e-commerce store, this feature can come in handy to promote new products or if you want to offer your customers instant discounts.
You can send text messages to over 1,000 mobile operators in more than 200 countries. Also, if you want the 360 marketing experience, you can make your SMS campaigns part of automated flows alongside automated emails and web push notifications.
Marketing has become a lot easier with SendPulse!!
Here are some additional features to help you along the way:
- Excellent IP reputation – guaranteed high inboxing rates.
- Integrations – Online shopping cart scripts & CRM and CMS systems.
- All in one platform for emails, SMS, and push notifications
- Easy API integration
- Analytics – give detailed reports on email opens, clicks, and user’s location.
- Resend to subscribers with unopened emails
- 24/7 Support
- Autoresponder series
- Responsive Emails
2. OneSignal – Best WordPress Push Notification Service
With over 100,000 installations one signal has become widely popular among online marketers and bloggers. This plugin has made it very easy to send push notifications to subscribers without any hassle. With just one click you can reach out to millions of readers.
Furthermore, this marketing platform offers some amazing features that will help you reach out to potential customers and subscribers. Send free push notification with OneSignal.
The best part about OneSignal is it is very easy to use. The installation process is very easy and it is compatible with all the latest WordPress and woocommerce version.
With OneSignal you can manage multiple websites using a single account. Also, you can add different people to your team and collaborate with colleagues and partners. You can grant them access to certain features and revoke or limit access to areas containing confidential information.
Moreover, with OneSignal you can send push notifications with multiple calls to action buttons and set custom images. Send as many push notifications as you like for free using OneSignal.
OneSignal Provides These Features –
- WordPress plugin
- Chrome and Firefox extensions
- Single option for HTTP sites
- Multi website & Multi-user login – with a single account
- Multi-language support
- Autoresponders – send drip campaigns based on user activity
- Geographic and Custom Segments
- Schedule your post – to get high engagements
- Mobile Browser support – there is no need to install an App
- Automate push notifications with RSS feeds
3. PushEngage – Top Push Notification Service for Woocommere
PushEngage is another great push notification service. You can reach out to your customers easily using targeted personalized push messages using PushEngage. Trusted by over 10000 companies, PushEngage has provided marketing solutions to some big brands.
This is a very easy to use tool that can be integrated with various platforms easily. With PushEngage you can –
- Track your revenue for all push automation campaign
- Create a price drop alert for customers to inform them when there is a drop in price
- Send alert when product is back in inventory
Push engage provides various features that include:
- WordPress plugin
- Chrome and Firefox extensions
- Single option for HTTP sites
- Geographic and Custom Segments
- Schedule your post – to get high engagements
- Automate push notifications with RSS feeds
- Multi website & Multi-user login – with a single account
- Multi-language support
- Mobile Browser support – there is no need to install an App
- Autoresponders – send drip campaigns based on user activity
PushEngage is the best WordPress plugin for any Woocommerce store. If you are selling products on your website you should surely consider using PushEngage.
