Content marketing is the most effective strategy to attract more traffic to your website.
There will always be a demand for new and fresh content. People love learning about topics they are interested in.
A recent study shows that most people prefer to read about a product before making a purchase. Online reviews make it much easier for customers to decide whether to spend money on a product. Especially when these reviews have some context and are coming from a reliable source.
70% of B2B purchasers research a product online by reading content about that product before they decide to buy it.
You might have the most amazing ideas for blogging. But if you can’t capitalize on those ideas and turn your blog into a million-dollar business, there is no point in blogging.
Even if you have tons of articles on your website, you might get very little website traffic. Because each content on your website performs differently. Some contents are very effective in driving a lot of traffic to your website. While some contents might just barely perform.
But there is always room for improvement. Being consistent is always helpful in growing a business. If you want success as a blogger you need to be consistent.
But being consistent doesn’t mean you need a new post every single day. You can grow your website’s traffic just by optimizing your existing posts and making improvements.
Although this might sound like a fairy tale, it is possible to increase your website traffic by at least 600% if you optimize your content and do an SEO audit.
So if you want to drive more traffic to your website and create a profitable blog, you might want to change your content marketing strategy.
Here I’m gonna share with you how we managed to increase our website traffic by 400% within 3 months with our existing post.
Turn Your Old Articles Into Cornerstone Content
Cornerstone articles are very important when you want to rank your website on top of SERP.
A very well-written cornerstone article with facts and figures will help you gain more backlinks. Also, Google loves well-written content that matches search intent.
A longer article or blog post helps Google to better understand what that post is about. It is mainly because when we write cornerstone content we frequently use similar keywords on a post.
Cornerstone contents usually contain all the necessary information about a certain topic and match search intent. So Google tends to rank longer articles higher as they have more information to provide.
Here are some tips to write the perfect cornerstone article –
Optimize Your Landing Pages
Page speed is one of the most important factors in ranking on Google. Google has emphasized this multiple times that page speed is very important and is one of the important signals used by its algorithm to rank a page.
Slower page speed leads to a bad user experience and has higher bounce rates. Also, search engines can’t crawl all of your pages if most of your pages have a slower loading time. It is because search engines have a crawl budget for every website.
This is the reason Google doesn’t rank slower pages or websites on their SERP.
Having more optimized landing pages can double your search traffic. If you optimize your pages for the right keywords it will be much easier to rank.
Right now there is no better way than influencer marketing to get your content viral. It is the most effective way to promote your content and reach out to potential customers.
It is a much more personalized marketing tactic as you reach out to your audience through a person that they love or admire. Influencer Marketing feels more organic though it is a paid marketing campaign.
The ROI is greater than any other marketing or outreach campaign as it directly reaches your target audience.
Instead of spending thousands of dollars on conventional advertising, you can try influencer marketing for a fraction of the cost.
Create Audience Profile
One of the best content marketing strategies is to create an audience profile or a buyer’s persona. Not everyone reading your blog is interested in buying your product. But there are some people who will be interested in what you are trying to sell.
Make Content People Search For
Even if you have thousands of well-written articles on your website chances are only a few people will stumble upon those articles if no one is searching for those topics.
You must know your audience and create content that they engage with. Try spending more time on keyword research to find out what people are looking for online.
Select a specific niche to write about. It will help you build a brand.
Targeting the right keywords is the ultimate strategy in building a successful blog. If you are writing amazing content for your website, make sure you are using relevant keywords to reach out to as many people as you can through your blog post.
In-depth contents are far more likely to be shared by people. So make sure you cover as much information as you can through your content. Not only this will help you rank higher but also get you some high authority backlinks.
Use Facts and Figures
People love statistics and infographics. When you are creating new content try to add some infographics that people would be interested in. Use figures to prove your point. Make sure to use references from a reliable source and always mention the source for credibility
Before you use any figures or statistics, do a background check, and find a reliable source for your data. Do not believe every single piece of data and stats on the internet. Try to fact-check every detail before you decide to write it on your blog.
Reach out Through Different Platforms
Content diversification is a very important part of SEO. Not everyone is interested in reading a 10 minutes long blog post. Some people would rather watch a video instead.
So you must distribute your content through multiple platforms to reach out to as many people as possible. This is the most effective method for increasing website traffic apart from SEO.