how to do keyword research

Keyword Research | How To Choose The Right Keywords In 2023

All searches online start with a keyword or a keyphrase. We use keywords to navigate through the search engines and find the most relevant search results. Most organic traffic that you get on your website is generated by keywords that people look for in search engines.

There are various keywords that serve different purposes. But the primary intent of using the proper keywords is to increase the organic traffic of a website and increase the conversion rate.

When you have a high search volume and a high conversion rate you will automatically have an increase in your sales. And even if you are not selling, you can use your website to raise awareness and reach out to a large audience.

If you can determine how to strategically place the right keywords on your website, you will be able to rank high on search engines and attract more organic traffic. Crafting an article with the right mix of natural keywords and interesting content can lure in more users and improve search ranking.

But how do you find the right keywords and what is the best way to implement them in your blog post?

Here we will discuss how you can do proper keyword research using free SEO tools and gain more organic website traffic.

What are keywords?

what are keywords in seo

Before we do the long talking, let’s take a minute to understand what is actually a keyword.
In terms of SEO, keywords are your primary focus words that can be used to describe your topic. It can also be a phrase (long-tail keyword) or just a single word that defines the overall subject of your article.

When we make a google search, we usually type keywords to find the most relevant result for our search query. Instead of writing a whole query, you can just type few words, and the search engine will understand and navigate you to the correct pages on the internet.

This makes it effortless for users to find information. Google and other search engines constantly change their algorithm to help their users find better answers in very little time. Google tries to make its search process more efficient using deep learning and AI.

Earlier it used to be your keyword and the keyword density that help you rank on Google. But not there are over 200 ranking factors that Google takes into account before indexing a page.

While keywords are still a big factor, you also need to focus on other aspects of on-page SEO.

Keyword Research

how to do keyword research for seo

Keyword research might seem a very easy process from afar, but when you dive deep it is much more complicated. In keyword research, you don’t just cherry-pick random words that go along with your blog post and make it sound fancy.

You need to have a better understanding of your target audience and how they engage with you. You need to have a conversion goal. Most of all you need to figure out how and why your users find your content, services, or products.

Knowing all of these will help you make a better keyword strategy and you will be able to easily reach out to your desired audience.

When we do keyword research our primary focus should be finding out the 7 most important statistics:

  • Keyword trend
  • Searched keywords in your niche
  • Search volume of these keywords
  • Competition of searched keywords
  • Region of these searches
  • Format of search query
  • Cost Per Click (CPC)

Finding out all these data will help you create the perfect keyword strategy. It will help you achieve your business goal and better understand your audience.

Here we will discuss all the free SEO tools you can use to retrieve this information and make good use of it to create a successful keyword strategy. But first, let’s understand why keyword research is important in 2021 and why you should have a keyword strategy.

Why Keyword Research Is Important In 2022

importance of keyword research in seo

Perfecting a keyword strategy should be the first step to on-page SEO. Keyword research can be very impactful for your business or institution if implemented properly.

It is also complementary to your other SEO strategy. Keyword research not only impacts your content writing but also enhances your on-page SEO, email outreach, and content promotion. It is the easiest way of reaching out to your target audience and increasing your website traffic. This is why keyword research becomes the first priority when it comes to creating a successful SEO campaign.

Keyword research is one of those SEO techniques where you can see massive changes in your website traffic without spending any money. All you have to do is target the right keywords and wait for your page to be indexed. Especially if it is a low competition niche keyword you can see traffic coming your way soon. You can use free SEO tools to do keyword research and optimize your content using these keywords.

Keyword research works as a guide for your SEO campaign as it helps you direct to the right position. With keyword research, you can understand what your target audience is searching for and uncover keywords that are trending. This will help you make a proper SEO strategy and you can act accordingly. With all the statistics that you can uncover with keyword research, you can get a lot of opportunities to optimize your website and find information that will help you beat your competition.

Using keyword research you can understand what your target audience is searching for and why. Understanding your audience better will help you create a more efficient SEO strategy and you will have better insight on how to optimize your website to the liking of your audience. Furthermore, you can start curating the content your audience is looking for.

Is keyword Research Worth Your Time

A lot of SEOs and bloggers don’t want to waste time doing keyword research. As it is time-consuming they just skip the research part and dive straight into execution. While sometimes it can work in their favor, most of the time they will struggle to get organic traffic to their website.

Before you start planning your SEO campaign, you need to understand your content and niche so you can better understand the market you are targeting. You need to figure out who your users are and how you want them to interact with your website.

Yes, keyword research takes time but it will also help you improve ranking, increase site traffic and find an engaging audience.

Finding Keywords In SEO

The first step to keyword research is finding keywords. Not the “perfect keywords” but just random keywords within your niche. This will help you choose topics to write about it will also help you construct perfect headlines. This is the easiest way to find out topics your customers are interested in. Using these niche keywords you can come up with ideas to write about.

After finding all the relevant keywords you can decide which ones you want to target based on all the statistics that you will find prior to keyword research.

Here we will talk about how you can generate a list of keywords and properly use them in your blog or website. First, let’s talk about how you can choose topics that are interesting and profitable.

Suppose you’re running a digital marketing agency and need some good articles to attract more customers. So what are the topics you can write about?

You can probably write about

  • Social media marketing agency
  • Digital marketing vs traditional marketing
  • Social media marketing for small business
  • Effective digital marketing strategies
  • Digital marketing for beginners
  • High CPC Adsense keywords
  • Facebook marketplace strategy

Now when you do keyword research you will understand which of these topics people are searching for and how they are trending. You will also know which of these topics have a high PPC and conversion rate. Furthermore, you will also have an insight into the search volume of these keywords. Once you gather all this data you can easily choose which of these topics to write about.

Finding Topics & Keywords

how to find keywords

The aim of keyword research is to find out what our customer is searching for and why? This will help you create a more efficient marketing strategy and achieve your business goal. Doing keyword research is the least expensive way to attract more customers.

In any given niche there are thousands of topics to write about. But only a few of these topics are searched frequently by users and are profitable. Each of these topics attracts a different audience and has different potential outcomes. Some topics can convert website visitors into customers and some can help you gain leads. There are also topics that are just informational.

So how do you find what topics people search for in your niche and what to write about?

Google AutoComplete

Google autocomplete is one of the easiest ways to find topics and keywords to write about. It is a feature within the Google search engine that helps users to find the queries they are searching for easily. It makes the searching process much faster by completing the searches that you start to type.

Google autocomplete uses AI to create predictions that help people save time by allowing them to swiftly finish a search they had already started. This is a very useful feature for content creators and SEOs. Google autocomplete was introduced to make the search process more efficient so users can perform quick searches and explore the internet. This autocomplete has become a game-changer for all search engines. Websites like Quora and Wikipedia have also incorporated this smart search feature into their search function.

Google Related Search

Another easy to to find topics and keywords to write about is to look for the “Searches Related to” section at the bottom of Google’s search results.

For instance, let’s say you have searched the term “digital marketing strategies”. Now Google will show you relevant web pages that have the term “digital marketing strategies” in the title or somewhere on those pages. If you scroll down at the bottom of the Google search result you will find the “Searches Related to” section where you will be given 8 relevant searches that you might find useful. These relevant search results are closely related to your search term and are often searched by users looking for a similar term. These are popular search terms that get a lot of clicks and impressions.


Reddit is another popular social media platform with over 430 million monthly users. It is a social news aggregation and web content rating site that allow users to post links, text posts, images, and videos, which are then voted up or down by other members. Millions of posts are published daily and most of these posts have a high engagement. Due to high engagement and trending topics, it is a great platform to find keywords.

All you have to do is find subreddits that are relevant to your niche and start looking for the most talked about topics and topics that people are discussing. You can also look at discussions that have a lot of comments or upvotes. You can also use Reddit keyword research tools to find keywords from a specific subreddit.


Another key component of keyword research is Wikipedia, which is often overlooked by SEOs. Using Wikipedia can really help you improve your overall SEO and help you find untapped topics. You can find millions of topics that are written by industry experts and look for keyword opportunities using a Wikipedia search.

To begin, go to Wikipedia and enter a broad search term. Then search for the page’s “contents” section. There will be subtopics listed in the “content” section that are discussed on the page. You can use these subtopics and other keywords to find content ideas.


When it comes to keyword research you can’t overlook YouTube. It is a goldmine when it comes to finding keywords or topics to write about. You can just make a broad search and find relevant video topics that people are interested in. YouTube can give you a different SEO perspective as you can understand what video topics people usually search for. You can find videos that your audience might find interesting and find relevant keywords that are trending.

Bing Search

When it comes to SEO, the first thing that comes to mind is Google. We optimize our website to try to rank on Google and often overlook Bing as a search engine.  What we forget is that BIng holds 8.34% of the search engine market share and has a large audience. Even if you avoid Bing and don’t want to use it as your default browser or search engine, you can use it to find keywords and topics to write about.

Keyword Research Tools

There are a lot of free and paid SEO tools available that will help you do proper keyword research. Using these tools you can make a more efficient SEO strategy and write content that is not only engaging but also ranks high on Google.

Here we will discuss some of the most useful and notable SEO and keyword research tools that every digital marketer and SEOs should be familiar with…

Written by Fahim Ahmed

I am an experienced SEO specialist and digital marketer with a passion for staying on top of the latest industry trends and technologies. With over 5 years of experience in the field, I have a proven track record of success in implementing effective SEO strategies that increase website visibility, drive traffic, and boost conversions.

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